PPC Specialist

Location

Indore

Experience

3-4 Years

Qualification

Any Graduation / Post Graduation / Digital Marketing Certificate will add

Job Description:

We are developing an ‘investment universe’ catering to large sets of Indian audience. This includes stock investment apps, softwares, algorithmic trading infrastructure, APIs for 3rd party development and loads of automations. We have an in-house UX - UI team which enables us to create user-centric products.

The plan is to make new revolutionary fintech products.

Here are some of the products that we plan to develop and iterate over the next 3 years -

  • Stock trading mobile and web app
  • Insurance mobile and web app
  • Mutual fund investment mobile and web app
  • Get Loan mobile and web app
  • AlgoTrading mobile and web interfaces

As a backend software developer, you would be required to develop APIs to be used by front-end and mobile app developers and manage SQL database.

You would also be a part of the product ideation and strategy along with the UX team.

Job Responsibilities:

Strategy – Ideation – Planning– Development – Review – Improvements

  • Collaborating with the UX strategy team to come out with ideas on new offerings
  • Automations in the existing backend operations
  • Developing the required code following the best data structure practices
  • Analyse the performance of our products and improve our offerings
  • Planning the architecture and software development

Desired Candidate Profile

  • B.E./B.Tech/M.Tech or equivalent Computer Science degree from a reputed institute
  • Well versed with SQL, mySQL, ASP.NET. Working knowledge of .NET Core would be appreciated
  • Sound with logic, data structure algorithms and puzzle solving capabilities

Job Location

Indore

Perks

  • Competitive compensation
  • Flexible working environment in a professionally run big organization
  • Job stability
  • Lots of learning for junior developers

Key Responsibility

  • Experience in running campaigns on Meta Ads, Google-Ads and LinkedIn Ads.
  • Practical knowledge of Google Analytics and Google Tag Manager
  • Conduct extensive audience, placement, and platform research to help inform Paid Social strategies
  • Forecast performance and spend for future budget recommendations.
  • Translate strategic recommendations concerning digital experiences into actionable items
  • Media planning and execution for awareness, consideration & conversion campaigns.
  • Post campaign analysis and derive next steps for future campaigns.
  • Maintain daily budget pacing.
  • Sharing insights of running campaigns on daily basis, with the team and maintain the optimization changes records.
  • Coordinate with all business stakeholders and maintain records of call-outs/offers etc… to be used in campaigns