Changing Investment Habits of Women

Changing Investment Habits of Women

Women are more consistent with their SIP installments than men, showing the hallmarks of being more sound investors than men. They often have their sights fixed on their investment goals.

With a fourfold increase in the amount of money spent on the site in the last four years, and more women of all ages and backgrounds joining in, women are gaining trust in their abilities. These are the Women’s perceptions of investing:

    • Forty per cent of women believe that Financial professionals regard women differently.
    • Women believe financial advisors patronize them – thirty-six per cent
    • Thirty per cent feels that financial advisors are less likely to listen to a woman’s ideas about investing.
    • Financial advisors are driving women out of financial conversations – twenty-eight percent
    • Twenty-six percent feels Women have less access to financial education
      Financial professionals find it difficult to relate to the thought of twenty-six percent of women.
    • twenty-four percent are of the opinion that Financial advising is a man’s world.

Some Important Points to Ponder:

    • According to a new survey conducted by the cryptocurrency exchange and wallet company ‘BuyUcoin,’ .the number of female investors on the platform has increased by 1040 per cent in the last year. Women account for 14.66 per cent of all investors on BuyUcoin’s website. 35.73 per cent of the female investors are in the 25–34 age group.
    • Younger female investors in the 18–25 year age group were three times more likely to select stock trading over conventional investment options like high-risk, high-return asset classes like fixed deposits (FDs).
    • Personal goals were cited by 50% of female investors as a reason for investing. 43% of women said they spend to help support their families and supplement household income.
    • More than 28% of women between the ages of 18 and 25 claim they save money to fly.
    • Approximately 57 per cent of young women invest primarily in personal interests, while 28 percent invest in higher education
    • Women invested in gold at a rate of 25%, with 40% of those who invested more than Rs 10 lakh doing so.
    • Investment objectives change as a person’s income and age increase. Early retirement was cited as the main reason for investment by nearly 70% of women in the Rs 30 lakh salary bracket.
    • The primary reason for investing was cited by 64% of women over 35.
    • The response reflects a change in women’s awareness and risk appetite, especially among young women who are interested in exploring avenues for generating wealth in the capital market

Winning Female Investment Characteristics

      1. Patience: Women, suffer from a lack of self-assurance. Women are more patient and keep stocks for longer periods of time, while men prefer to trade in and out of stocks in an attempt to beat the market. According to Harvard, men do stock market trading 45 per cent more than women, resulting in a 2.65 per cent drop in trading results.
      1. Diversification: Women are more likely than men to diversify their investment portfolio. As part of their overall financial planning, they strive to take a systematic approach to invest.

Why is every woman supposed to invest?

    1. Financial equality
    2. Achievement of financial objectives
    3. Save for Retirement


Women are better savers, saving 9.0 per cent of their salary compared to men (8.6 per cent of salary)

Some research points to women generating better returns (+0.4%) from investment.


Women tend to score lower on financial literacy tests consistently.

Some research points to women investing up to 40% less than men.

What women rank in terms of their savings goals?

Women are more cautious when it comes to risk management. women constitute only 30 per cent and 38 per cent respectively for the financial priorities such as  “providing for future generations” and “financial support for my dependents,” respectively.

Although this varies from person to person, women are more concerned with planning for the worst For this woman were nearly 69 per cent more likely than men.

Women are also most concerned with “retirement planning” (56 per cent) and “philanthropic donations” (54 per cent) They want to know that their money is working for them and that any decisions they take are in line with our investment objectives.

The following are some of the reasons why women change financial advisors:

Women turn down the help of financial advisors for a variety of reasons women do not turn down investment advisors solely due to bad performance; other, more nuanced variables are at play. Part of this is due to the fact that 62% of women claim they have specific investment needs and challenges:

    • 33% bad results.
    • 29% a lack of personal link.
    • Bad customer service accounts for 27% of the total.

Married women are more interested in investing than single women.

In addition, younger women are more likely than older women to invest in stocks, mutual funds, insurance, and fixed deposits.

People in their forties and fifties tend to invest in real estate.

As a result, the government, banks, and financial institutions will launch a variety of investment schemes based on age and marital status factors in order to raise more funds.

The risk/reward trade-off is a consideration, as taking more risks usually results in greater rewards. Few people will disagree with this. Investing in stocks would almost certainly yield higher long-term returns than investing in shares, and investing in bonds would almost certainly yield higher returns than placing capital in a bank account.

Women are paid less on average, do not spend as much as men do, and live longer than men – all of which have an effect on their financial situation and are ignored by the 86 per cent of investment advisors who are men. The “female investment gap,” as a result of these disparities, will cost a woman more money over her lifetime than the gender pay gap.


Majority of women who invest make their own choices, which is inspiring. Despite the fact that many of them consult their families or partners about their financial choices, they make the final decisions on their own.

What’s more encouraging is that women between the ages of 18 and 25 have emerged as our most self-reliant group, with roughly 60% of women in this age group saying they make the final investment decision.

Leave a Reply

Your email address will not be published. Required fields are marked *