India’s No.1 Helmet Brand Goes Public! Studds IPO Explained

Key Takeaways

• Studds Accessories Ltd., India’s leading helmet manufacturer, launches its ₹455.49 crore IPO.
• Price band: ₹557–₹585 per share; Market Cap: ₹2,302 crore.
• Strong brands “Studds” & “SMK” dominate both domestic and global markets.
• EBITDA margin rose to 20% and PAT margin to 11.9% in FY25.
• Swastika Investmart recommends Subscribe for Long-Term.

A Safety Leader Now on the Stock Market

If you’ve ever worn a helmet in India, chances are high it carried the Studds logo. Incorporated in 1975 and established in 1983, Studds Accessories Limited is headquartered in Faridabad, Haryana. Over the last four decades, it has transformed from a small manufacturer to India’s largest two-wheeler helmet company by revenue and the world’s largest by volume.

The company designs, manufactures, and markets helmets and two-wheeler accessories under two strong brands —

• Studds: Targets mass and mid-market customers.
• SMK: Premium segment with advanced features and style.

With over 9 million units annual manufacturing capacity and exports to 70+ countries, Studds stands as a global face of Indian safety gear innovation.

IPO Details at a Glance

Issue Allocation:

Company Performance: A Helmet That Fits Financial Growth

‍

Studds has maintained consistent top-line growth with rising profitability. Its PAT margin improved from 6.6% in FY23 to 11.9% in FY25, reflecting strong cost efficiency and better product mix.

The company’s Return on Capital Employed (ROCE) stands at 20.25%, signaling efficient utilization of capital resources.

Key Strengths: What Makes Studds Stand Out

1. Market Leadership: Dominant player in India’s two-wheeler helmet segment and world’s largest by volume.
2. Strong Brand Equity: “Studds” and “SMK” enjoy near-monopoly recognition among riders.
3. Integrated Operations: In-house design, R&D, and advanced manufacturing ensure quality and quick production cycles.
4. Global Reach: Presence in over 70 countries across Asia, Europe, and Africa.
5. Sustainability Focus: Energy-efficient processes and recyclable materials enhance long-term brand trust.

Key Risks and Concerns

• Geographic Concentration: All plants are located in Faridabad — regional disruptions could impact operations.
• Safety Hazards: Use of flammable materials may pose operational risks.
• Export Dependency: Exposure to international product liability claims.
• Auto Sector Dependence: Demand tied closely to two-wheeler industry performance.
• Regulatory Delays: Any delay in government or factory-level approvals can affect production.

Valuation & Outlook

At the upper price band of ₹585, Studds is valued at a P/E of 33.05x based on FY25 earnings. This makes the issue fully priced, but justified considering its steady growth trajectory, brand dominance, and future expansion plans — including a new high-capacity manufacturing facility in Telangana.

Swastika Investmart’s research team has given a “Subscribe for Long-Term” rating, citing stable profitability, market leadership, and scalability potential.

Strategic Expansion Plans

• Setting up a modern manufacturing unit in Telangana.
• Expanding premium offerings under “SMK.”
• Strengthening online sales and digital presence.
• Deepening vertical integration for efficiency and cost savings.
• Exploring new international markets for export growth.

Market Context & Industry Impact

India’s two-wheeler market continues to grow, driven by rising urban mobility and affordable financing. With stricter helmet safety norms and increasing awareness, demand for certified helmets is surging. Studds, already a trusted household name, is well-positioned to capitalize on this long-term shift.

Its IPO not only represents a growth opportunity for investors but also signals the maturing of India’s protective gear manufacturing ecosystem — aligning perfectly with the Make in India and Atmanirbhar Bharat initiatives.

FAQs

1. What is the price band for Studds Accessories IPO?
The price band is set between ₹557 and ₹585 per share.

2. What are the IPO opening and closing dates?
It opens on October 30, 2025 and closes on November 3, 2025.

3. How is Studds financially performing?
The company reported ₹595.89 crore in revenue for FY25 with a 20% EBITDA margin and 11.9% PAT margin.

4. Is the IPO fairly priced?
At a P/E of 33.05x, it’s fully priced but supported by strong fundamentals and long-term growth potential.

5. Should investors apply for this IPO?
Swastika Investmart recommends Subscribe for Long-Term given the company’s brand strength and consistent performance.

Conclusion

Studds Accessories Ltd. brings a blend of brand legacy, consistent financial growth, and innovation to the Indian stock market. While valuations appear on the higher side, its leadership position and robust expansion strategy justify investor confidence.

If you’re a long-term investor seeking exposure to India’s rising safety gear and auto accessory sector, this IPO could be a solid pick.

👉 Open your Demat & Trading Account with Swastika Investmart — trusted SEBI-registered broker with expert research, powerful tools, and dedicated customer support.