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Upcoming IPOs Sep 22–24: Atlanta Electricals or Ganesh Consumer – Best Bet for Investors?

Writer
Nidhi Thakur
timer
September 22, 2025
Upcoming IPOs Sep 22–24: Atlanta Electricals or Ganesh Consumer – Best Bet for Investors?blog thumbnail

Quick Highlights

  • Two IPOs are hitting Dalal Street between Sep 22–24, 2025: Atlanta Electricals and Ganesh Consumer Products.
  • Atlanta Electricals focuses on manufacturing electrical equipment, with strong B2B demand.
  • Ganesh Consumer is tapping into the fast-growing FMCG & packaged foods space.
  • Both IPOs come amid positive secondary market sentiment post-SEBI’s recent regulatory clarity.
  • Choosing the right IPO depends on sector preference, valuations, and long-term growth visibility.

Introduction

Indian stock markets continue to witness a flurry of IPO activity in 2025. Between September 22–24, two companies – Atlanta Electricals Ltd. and Ganesh Consumer Products Ltd. – are set to launch their public offerings. For investors, this raises an important question: Which IPO holds stronger potential?

This blog dives into the details of both offerings, comparing business models, financials, growth outlook, and sectoral trends to help investors make informed decisions.

Atlanta Electricals IPO – Powering the Infrastructure Boom

Atlanta Electricals is a manufacturer of transformers, switchgears, and power distribution equipment, catering primarily to state electricity boards, renewable energy projects, and large industrial clients.

Key Highlights:

  • Sector Demand: With India’s ambitious power infrastructure and renewable energy push, demand for reliable electrical equipment is set to rise.
  • Government Focus: Schemes like Revamped Distribution Sector Scheme (RDSS) and Green Energy Corridor are driving investments in this space.
  • Financials: The company reported steady revenue growth over the last 3 years, with margins improving due to raw material cost optimization.
  • Risks: The business is capital-intensive and faces raw material price volatility (especially copper and aluminum).

👉 Example: The ongoing electrification of rural India and rising EV charging infra could provide Atlanta Electricals with strong order inflows in the coming years.

Ganesh Consumer IPO – Riding India’s FMCG Wave

Ganesh Consumer Products is in the packaged foods and consumer staples segment, offering products such as ready-to-eat snacks, beverages, and household essentials.

Key Highlights:

  • Sector Demand: India’s FMCG market is expected to grow at 10–12% CAGR, driven by rising incomes, urbanization, and premiumization of packaged foods.
  • Consumer Behavior: Post-pandemic, health-conscious and convenience-driven products are in demand – an area Ganesh Consumer is actively targeting.
  • Financials: The company has posted strong topline growth, though margins remain under pressure due to competition from established FMCG giants.
  • Risks: High competition, heavy marketing spends, and changing consumer preferences could impact profitability.

👉 Example: With rural FMCG demand rebounding and modern trade channels expanding, Ganesh Consumer may benefit from a wider retail reach.

Introduction

Indian stock markets continue to witness a flurry of IPO activity in 2025. Between September 22–24, two companies – Atlanta Electricals Ltd. and Ganesh Consumer Products Ltd. – are set to launch their public offerings. For investors, this raises an important question: Which IPO holds stronger potential?

This blog dives into the details of both offerings, comparing business models, financials, growth outlook, and sectoral trends to help investors make informed decisions.

Atlanta Electricals IPO – Powering the Infrastructure Boom

Atlanta Electricals is a manufacturer of transformers, switchgears, and power distribution equipment, catering primarily to state electricity boards, renewable energy projects, and large industrial clients.

Key Highlights:

  • Sector Demand: With India’s ambitious power infrastructure and renewable energy push, demand for reliable electrical equipment is set to rise.
  • Government Focus: Schemes like Revamped Distribution Sector Scheme (RDSS) and Green Energy Corridor are driving investments in this space.
  • Financials: The company reported steady revenue growth over the last 3 years, with margins improving due to raw material cost optimization.
  • Risks: The business is capital-intensive and faces raw material price volatility (especially copper and aluminum).

👉 Example: The ongoing electrification of rural India and rising EV charging infra could provide Atlanta Electricals with strong order inflows in the coming years.

Outlook & Valuation

  • The company ranks among the prominent manufacturers of power, auto, and inverter-duty transformers in India.
  • With its recent acquisition and capacity expansion, it is well-positioned to capture the growing demand in the sector.
  • As of March 31, 2025, it holds a strong order book of ₹1,642.96 crore.
  • While the valuation is a point of caution, the company's strong fundamentals, proven track record of profitability
  • Aggressive Investors with a long-term perspective may consider allocating. funds.

Ganesh Consumer IPO – Riding India’s FMCG Wave

Ganesh Consumer Products is in the packaged foods and consumer staples segment, offering products such as ready-to-eat snacks, beverages, and household essentials.

Key Highlights:

  • Sector Demand: India’s FMCG market is expected to grow at 10–12% CAGR, driven by rising incomes, urbanization, and premiumization of packaged foods.
  • Consumer Behavior: Post-pandemic, health-conscious and convenience-driven products are in demand – an area Ganesh Consumer is actively targeting.
  • Financials: The company has posted strong topline growth, though margins remain under pressure due to competition from established FMCG giants.
  • Risks: High competition, heavy marketing spends, and changing consumer preferences could impact profitability.

👉 Example: With rural FMCG demand rebounding and modern trade channels expanding, Ganesh Consumer may benefit from a wider retail reach.

Outlook & Valuation

  • The company has a strong presence in the eastern region and holds the position of the third-largest brand in packaged wheat products.
  • Its revenue has shown consistent growth over the reported years.
  • While profits remained flat in FY23 and FY24, earnings picked up in FY25.
  • It operates within a highly fragmented and competitive FMCG market.
  • Looking at recent financial performance, the valuation of the issue seems on the higher side.
  • The business is driven by high volumes but works on thin margins.
  • Agrressive investor may apply for long term.

Market Sentiment & Timing

The timing of these IPOs is crucial. With SEBI tightening disclosure norms and ensuring greater transparency, investor trust in new listings has improved. Additionally, strong secondary market performance in 2025 has boosted retail participation.

For instance, recent IPOs in the power and FMCG sectors have seen oversubscription, indicating strong appetite among both institutional and retail investors.

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  • SEBI-registered brokerage ensuring compliance and trust.
  • Strong research-backed insights to analyze IPOs better.
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Frequently Asked Questions

1. Which IPO is better – Atlanta Electricals or Ganesh Consumer?
It depends on your investment preference. Atlanta Electricals suits long-term infra believers, while Ganesh Consumer appeals to those favoring FMCG-led growth.

2. What is the subscription period for these IPOs?
Both IPOs are open between September 22–24, 2025.

3. Can I apply for both IPOs simultaneously?
Yes, investors can apply for both IPOs provided they have sufficient funds in their demat and trading account.

4. Are these IPOs suitable for long-term holding?
Atlanta Electricals may offer long-term compounding linked to infrastructure, while Ganesh Consumer’s growth depends on maintaining market share in FMCG.

5. How can I apply for these IPOs online?
You can apply via UPI through your broker’s platform. With Swastika Investmart, the process is tech-enabled, simple, and quick.

Conclusion

Both Atlanta Electricals and Ganesh Consumer present unique opportunities for investors during Sep 22–24, 2025. One taps into India’s infrastructure and power growth story, while the other benefits from the consumption-driven FMCG wave.

The right choice ultimately depends on your risk profile, sector preference, and investment horizon.

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