Easy Trip Planners is the company behind the online travel booking portal EaseMyTrip.com. The company offers a comprehensive range of travel-related products and services for end-to-end travel solutions, including airline tickets, hotels and holiday packages, rail tickets, bus tickets and taxis as well as ancillary value-added services such as travel insurance, visa processing and tickets for activities and attractions.

As of 30 November 2019, it provided customers with access to more than 400 international and domestic airlines, more than 1,096,400 hotels in India and in international jurisdictions, almost all the railway stations in India as well as bus tickets to and taxi rentals for major cities in India.

The company is among the leading online travel agencies in India in terms of gross booking revenues and had a market share of approximately 3.8%, and 4.5% to 5% in terms of gross booking revenues and gross booking revenues for the airline ticketing segment in India during FY2019.

The company focuses on the B2B2C (business to business to customer), B2C (business to customer), and B2E (business to enterprise) distribution channels.

Product Portfolio:

The company’s products and services are organized primarily in the following segments:

Airline tickets, which consist of the sale of airline tickets as well as airline tickets sold as part of the holiday packages; Hotels and holiday packages, which consist of standalone sales of hotel rooms as well as travel packages (which may include hotel rooms, cruises, travel insurance, and visa processing); and Other services, which consist of rail tickets, bus tickets, taxi rentals and ancillary value-added services such as travel insurance, visa processing and tickets for activities and attractions.

Strengths of the Company

• One of the leading online travel agencies in India.
• Strong brand name and distribution network.
• In-house advanced technology infrastructure.
• Consistent financial track record and operational performance.

RISKS RELATING TO  BUSINESS

• Any impact on airline bookings can adversely impact the revenue of the company.
• Any reduction in the commission of GDS and API service providers can affect the company’s business and growth.
• Any disruption to the supply of air, train, and bus tickets could adversely affect operations, turnover, and profitability.
• Any failure to maintain the quality of customer service and deal with complaints could adversely affect its business and operating results.

IPO Details:

IPO Date March 8th, 2021 to March 10th, 2021 Issue Type Book Built Issue IPO Issue Size Eq Shares of ₹2(aggregating up to ₹510.00 Cr) Fresh Issue NIL Offer for Sale Eq Shares of ₹2(aggregating up to ₹510.00 Cr)Face ValueRs.2 per equity share IPO Price Rs.186 to Rs.187per equity share Min Order Quantity 80 Listing At BSE, NSE

IPO Objective:

• To achieve the benefits of listing the equity shares on the stock exchange
• To execute the sale of up to 2,72,72,727equity shares by the promoter selling shareholders aggregating up to Rs.510 Cr

Financial Performance:

Easy Trip Planners’ financial performance (in INR crore)FY2018FY2019FY20209M FY2021Revenue113.6151.1179.781.6Expenses103109.9132.239.7Net income02434.631.1Net margin (%)015.919.338.1

Tentative Time Table:

• Price Band announced on 3 March 2021
• Ease My Trip IPO Anchor List on 7 March 2021
• Ease My Trip IPO Opens on 8 March 2021
• Ease My Trip IPO Closes on 10 March 2021
• Ease My Trip IPO Allotment on 16 March 2021
• Unblocking of ASBA 17 March 2021
• Credit to Demat Accounts 18 March 2021
• Ease My Trip IPO Listing on 19 March 2021

Outlook :

Easy Trip Planners is the second largest online travel agency in India in terms of volume and 3rd largest in terms of revenues. Easy Trip Planners has the lowest sales and marketing expense as a percentage of its gross booking revenues in 2020 as per a report by CRISIL.

The Indian travel industry is expected to grow at a CAGR of 2% from Fiscal 2020 to Fiscal 2023. As people have slowly started resuming air travel after the COVID-19, the air ticketing segment is expected to grow at a CAGR of 1.5% by Fiscal 2023.

Increasing penetration of the internet and smartphones is expected to continue aiding the growth in this segment, the impact of the pandemic might take some time to wear off.

Easy Trip Planners have stable revenue growth over the last 3 years and it is generating consistent and improved margins. Over FY17-20, Company saw a 31.7% CAGR rise in the gross booking revenue which is led by a 52.4% CAGR growth in the gross booking volume. PAT from operations increased by 23.6% CAGR over FY17-20.  

At an EPS of 3.19 and at an upper price band of 187, the PE ratio would be 58.62, however as per the RHP company does not have any peers thus it is ascertained whether the issue price is underpriced or overpriced. The company’s net profit margin in FY2020 is 19.3%.

The company is further claiming to be using sophisticated technology which will help in improving the margins growing further. Thus, the fundamentals of the company would also be improving.

Indian economy fundamentally relies upon two areas, agriculture and manufacturing. While the first has generally stayed unorganized since the start, the last also has not been so till now. The MSME area has gradually come into the spotlight, with expanded concentration from the public authority and other government organizations, corporate bodies and banks.

Strategy based changes; interests in the area; globalization and India's powerful monetary development have started up a few inactive business openings for this area.

MSME represents Micro, Small, and Medium Enterprises. As per the Micro, Small, and Medium Enterprises Development (MSMED) Act in 2006, the ventures are arranged into two divisions.

1. Manufacturing enterprises occupied with the assembling or creation of products in any industry
2. Service enterprises providing or rendering services

In the modified definition, both the manufacturing and the service sector are grouped together.

Micro:

Manufacturing and Service Industries – Investment ought to be under 1 Crore and Turnover ought to be under 5 Crore.

Small:

Manufacturing and Service Industries – Investment ought to be more than 1 Crore and under 10 Crore. Though, Turnover ought to be more than 5 Crore and under 50 Crore.

Medium:

Manufacturing and Service Industries – Investment ought to be more prominent than 10 Crore and under 20 Crore. Though, Turnover ought to be more than 50 Crore and under 100 Crore.

Some Important Points of MSME

1. Collateral Free Loans

Collateral free loans for organizations has been arranged including MSMEs and emergency credit line to organizations/MSMEs from banks and NBFCs up to 20 per cent of whole extraordinary credit.

2. Equity imbuement of Rs. 50,000 crores for MSMEs via a Fund of Funds

The Government has additionally declared the proposed foundation of a Fund of Funds is proposed to be set up with a corpus of Rs. 10,000 crores and will be worked through a 'Mother Fund' and a couple of daughter funds, through which it expects to use Rs. 50,000 crores of assets. That will straightforwardly put resources into MSMEs and urge them to list on the Indian stock trades.

3. Interest subvention

An interest subvention will be reached out to every one of those brief payees who are making normal installments for a year. Has likewise been declared under Mudra Scheme's Shishu Cover whereby a 2 per cent interest to aid will be permitted on credits up to INR 50,000.

4. Postponement of registration and completion date of real estate projects under RERA

During the underlying days of the lockdown, the Ministry of Finance had assigned the COVID-19 pandemic as a power Majeure occasion under RERA and consequently extended the project completion cutoff times by a time of a half-year.

5. Rs 20 crore subordinated debt for MSMEs

MSMEs ministry has introduced the Credit Guarantee Scheme for Subordinate Debt (CGSSD) which is called 'Distressed Assets Fund–Subordinate Debt for MSMEs'

(i) Promoters of MSMEs will be given credit equivalent to 15% of their stake (e+d) or Rs. 75 lakhs, whichever is lower.

(ii) A moratorium of 7 years on principal payment while maximum extreme tenure for repayment will be 10 years.

(iii) 90% assurance cover for this subordinate debt will be given under the plan/trust and 10% would come from the concerned advertisers.

6. Directions to Public Sector Undertakings to make timely payments

Bearings have been given by the Cabinet Secretary, Expenditure Secretary and Secretary, MSME to all PSUs to take care of remarkable obligations to MSMEs within the time span of 45 days.

7. Extension of the due date for ITR for FY’19-20 to November 30, 2020

As declared by the public authority in a question and answer session, the due date for all income tax returns (ITR) for FY 2019-20 has been stretched out from July 31, 2020, and October 31, 2020, to November 30, 2020, and for the tax audit from September 30, 2020, to October 31 2020

8. ECLG scheme

The ECLG Scheme would apply to all advances authorized or made accessible to MSMEs between 23 May 2020 and 31 October 2020 and the Government has as of now put a general cap of Rs. 3 lakh crores for all credits dispensed under the ECLG Scheme.

9. Measures identifying with the Insolvency and Bankruptcy Code

This alteration will probably profit MSMEs that are under monetary misery because of the financial emergency brought about by COVID-19. The Government on 24 March 2020 expanded the base edge for default from Rs.1 lakh to Rs.1 crore to start the corporate insolvency resolution process under the Insolvency and Bankruptcy Code, 2016 (IBC).

10. Import protection

In a line towards confident India or backing make in India and will likewise assist MSMEs with extending their business. For this, worldwide tenders have been refused in Government acquirement tenders up to INR 200 crore because Indian MSMEs and different organizations have regularly confronted unjustifiable rivalry from foreign organizations.

ब्रेंट कच्चे तेल की कीमतें 65 डॉलर प्रति बैरल के ऊपर पहुंच गई है लेकिन 68 डॉलर के महत्वपूर्ण प्रतिरोध स्तरों पर है। इस सप्ताह गुरुवार को, पेट्रोलियम निर्यातक देशों और सहयोगियों (ओपेक) की बैठक पर निवेशको की नज़र रहेगी जिसके पहले अन्य बाज़ारो पर दबाव देखा गया है।

कच्चे तेल की कीमतों मे लगातार सुधार होने के कारण, ओपेक और सहयोगी देशो के निर्णय पर बाज़ारों की निगाहें होगी। अधिक आपूर्ति होने से सऊदी अरब ने पिछली बैठक मे अतिरिक्त उत्पादन कटौती पर समझौता किया था। जबकि अन्य तेल निर्यातक देशो ने आपूर्ति को स्थिर रखने पर जोर दिया था।  वही रूस उत्पादन मे वृद्धि के पक्ष मे रहा है।

अमेरिकी प्रान्त टेक्सास और आसपास के क्षेत्रों में पिछले सप्ताह की ठंड के कारण 40 लाख बैरल प्रति दिन कच्चे तेल की आपूर्ति बाधित हुई है। जिससे कच्चे तेल की कीमतों में मजबूती है और इस महीने मे ब्रेंट तथा अमेरिकी कच्चे तेल मे 20 प्रतिशत की बढ़त दर्ज की गई है। वैश्विक तेल स्टॉक मे लगातार कमी दर्ज की गई है लेकिन, मौसम के कारण बाधित होने वाले कच्चे तेल उत्पादन में लाखों बैरल की कमी धीरे-धीरे पूरी हो रही है। बांड बाजार टूटने से डॉलर मे तेज़ी होने की सम्भावना है और ऐसा होने पर कच्चे तेल की आपूर्ति बढ़ सकती है।

तकनीकी लेवल

इस सप्ताह कच्चे तेल की कीमतों मे अस्थिरता रहने की सम्भावना है।घरेलु वायदा कच्चे तेल के भाव मे 4700 रुपय पर प्रतिरोध और 4200 रुपय पर सपोर्ट है। ब्रेंट वायदा कच्चे तेल मे 67 डॉलर पर प्रतिरोध तथा 62 डॉलर पर सपोर्ट है।

As the COVID 19 cases had marked a considerable decline in the past few months, the active cases have been on the rise again and with Feb 21, registering new cases of 14,199.  However, the cases had seen a sudden decline on Feb 16 with 9,121.

The spectacular fall in the COVID 19 cases for nearly five months, in the states that has shown a resurgence now, had led to a belief that the infection levels in the country had probably reached a new level where the effects of herd immunity had started to play out.

On Monday, the ministry reported 83 deaths with a total tally of over 1.56 lakh. This accounts for 1.42% of more than 1.1 crore coronavirus cases detected in India. Some states including Maharashtra, Kerala have been advised by the centre to increase the proportion of RT-PCR tests and regularly monitor mutant strains.

Maharashtra's government has announced renewed curbs in Pune and Amravati because fresh cases rose nearly up to 5000 per day in the country's worst-hit state.

After the sudden rise of COVID 19 cases, the restrictions have forced the stock market to go down, and with the BSE Sensex which was a little above 1,145 points (2.25 per cent) to close below 50,000 at 49, 744 on Feb 22. The Nifty settled below 14,700 level at close on the same day.

Although the testing rate had not dropped significantly, lockdown restrictions had been eased, festivals, elections had seen people coming out in multiple numbers, political activities had restarted, a farmers’ protest had been going on.

As the active cases of COVID 19 cases rose by 4,421, registering a three per cent increase in the active caseload back to the 1.5 lakh mark. However, the sheer rise has been marked since the beginning of November where there was an increment of 3.85 per cent in the COVID cases. The latest spike has come in Feb where the cases have been continuously rising in Maharashtra, Kerala, Punjab, Chhattisgarh, Madhya Pradesh.

Restrictions are Back

Due to rising cases of COVID 19, the Central government and state government put restrictions in order to minimize the cases in the bud. In Maharashtra, the government has been putting a ban on social gatherings, night curfew in Amravati. Also, surveillance has been increased in the states (Maharashtra, Kerala) where the COVID cases are still rising.

In the last five days, the Sensex lost 2,400 points and there are certain factors responsible for the COVID 19 cases including the rise in the US, domestic bonds, yields, consequent fear of inflation and the rise in crude oil prices.

Recently, the petrol prices are still high i.e. Rs 100 per liter which in turn has triggered fears that the prices of other commodities may rise.

Although the COVID-19 cases and other factors may heavily impact the stock market, analysts attribute the current correction to the valuations. In the recent past, where the market has performed well despite having COVID-19 issues, the recent budget focused on triggering economic growth and the Capex cycle and an aggressive fiscal deficit of 9.5% for FY21 and 6.8% for FY22.

FIIs continue to be Bullish

Foreign Institutional Investors continue to be bullish and have been net buyers worth Rs 23,875 crore till the Feb end. As per provisional data from NSE, the FIIs had turned net sellers offloading over Rs 893 crore.

According to Credit Suisse, a brokerage India has seen a net portfolio investment of $5.2 billion in January. The firm has upgraded its Indian equity market stance overnight from the earlier market weight and said the country was in good condition as compared to other economies in the world.

Bond Yields and RBI’s possible moves

In India, the ten-year-old bond yield has risen for four straight sessions and closed at over 6 per cent on Monday. Now, all the analysts and trader’s eyeing RBI’s special open market operation worth Rs 10,000 crore where it will buy and sell simultaneously. Therefore, any RBI intervention to keep bond yield at or below 6% will be welcomed by equity markets.

Seeking the Bright Side

As India announced its first-ever vaccine against COVID 19, India’s rate has been 3 lakh vaccinations per day but it is only a quarter of the 1.3 million vaccinations target per day. India had proved 11.8 million vaccinations nationwide as of February 22, the beginning of the drive.

Keeping this in mind, the central government has decided to increase the current rate to 5 million vaccines nearly in a day over the next month. It will be a welcoming move in controlling the fear of the second move.

The central government has further decided to involve the private sector in India’s vaccination efforts which in turn bring back the positive sentiments in the stock market. As per the sources of NITI aayog, the details of private privatization in the vaccine drive will be made available soon to buoy the market.

According to the experts, the rise in COVID 19 cases is not a uniform spread in the whole country as it can be the outcome of different testing protocols across the country. Also, it's not clear whether the rising cases of COVID 19 is the beginning of a second wave or not.

A Flitch reporting report has said the decline in the economic activities in the UK and France during the fourth quarter of 2020, were quite less, even though there were lockdowns there. India’s economy and the Indian’s stock market can take an idea from this report.

Conclusion

Even after the COVID 19, the stock market is likely to react positively and bounce back from Monday’s close on the back of private sector involvement in vaccinations, better containment of cases and other major factors such as sustained FII inflows, central bank interventions and more.

Stock trading can be both exciting and intimidating. For many, the thought of putting hard-earned money into the stock market brings up fears—fear of losing money, fear of making the wrong decisions, and fear of the unknown. However, overcoming these fears is crucial for anyone looking to succeed in trading. Sometimes even experienced investors can become scared of putting their money in the stock market. Their bad decisions regarding stock trading, emotions and inconsistency are some of the situations that go out of their control.

The most reliable solution to conquer fear is “exposure”. For instance, when someone is afraid of swimming, the best possible way to overcome that fear is to face them. Exposure lets you achieve the goal that once you were scared of. Although it is not as easy as it seems to be, it’s worth trying.

Here’s a simple guide to help you manage and overcome fear in stock trading.

1. Educate Yourself

Knowledge is power. One of the main reasons people fear stock trading is because they don't fully understand how it works. By educating yourself about the basics of the stock market, how different types of stocks work, and the factors that influence stock prices, you can gain the confidence needed to make educated decisions.

• Start with the basics: Learn what stocks are, how the stock market operates, and the different types of investment strategies.
• Understand risks: Knowing the potential risks and rewards associated with stock trading helps in setting realistic expectations.

2. Start Small

It's normal to feel anxious about trading when large sums of money are at stake. To reduce this, start with a small investment. By investing a smaller amount, you reduce the pressure and potential stress.

• Practice with a demo account: Many trading platforms offer demo accounts where you can practice trading without using real money. This helps in building confidence.
• Gradually increase your investment: As you become more comfortable, you can slowly increase the amount you invest.

3. Develop a Trading Plan

A well-thought-out trading plan can be your best friend in the stock market. It helps you stay focused and avoid making impulsive decisions driven by fear.

• Set clear goals: Know what you want to achieve with your investments. Are you looking for short-term gains or long-term growth?
• Determine entry and exit points: Decide in advance when you will buy and sell stocks based on your research and analysis.
• Stick to your plan: Having a plan gives you direction and prevents you from making decisions based on emotions.

4. Diversify Your Portfolio

Diversification means spreading your investments across different types of assets to reduce risk. This strategy can help ease the fear of losing everything if one stock performs poorly.

• Invest in various sectors: Don’t put all your money in one industry. By investing in different sectors, you reduce the impact of a downturn in any one area.
• Include different asset types: Consider adding bonds, mutual funds, or other investment vehicles to balance your portfolio.

5. Manage Your Emotions

Fear is a natural emotion, but it can lead to poor decision-making in trading. Learning to manage your emotions is key to overcoming fear.

• Practice mindfulness: Techniques like deep breathing, meditation, or yoga can help calm your mind and reduce anxiety.
• Avoid trading when emotional: If you’re feeling overly stressed or emotional, it’s best to take a break from trading until you can think clearly.

6. Accept Losses as Part of Trading

No trader wins all the time. Losses are a natural part of the stock trading journey, and accepting this fact can help you manage fear.

• Learn from your mistakes: Instead of fearing losses, see them as learning opportunities. Analyze what went wrong and use that knowledge to improve future trades.
• Don’t dwell on losses: After a loss, it’s important to move on. Dwelling on a bad trade can cloud your judgment and lead to more mistakes.

7. Stay Updated, But Don’t Overload

Keeping up with market news is important, but too much information can lead to confusion and fear.

• Follow credible sources: Stick to a few reliable news outlets and avoid chasing every headline.
• Avoid information overload: Too much information can lead to analysis paralysis, where you’re unable to make decisions because you’re overwhelmed with data.

8. Set Realistic Expectations

It’s important to set realistic expectations for your trading activities. Expecting to become a millionaire overnight is unrealistic and can lead to unnecessary stress.

• Understand market fluctuations: The stock market is volatile, and prices can go up and down quickly. Don’t panic at every small dip.
• Focus on long-term goals: Instead of obsessing over daily fluctuations, keep your eyes on your long-term financial goals.

9. Seek Professional Advice

If you’re still feeling unsure, seeking advice from a financial advisor or a mentor who has experience in stock trading can be beneficial.

• Hire a financial advisor: A professional can help you create a tailored trading plan and provide guidance on your investment decisions.
• Join a trading community: Being part of a group of traders allows you to share experiences, learn from others, and gain support.

10. Keep a Trading Journal

Maintaining a trading journal where you record your trades, the reasons behind them, and your emotions at the time can be incredibly helpful.

• Review your trades: Regularly reviewing your journal helps you understand your strengths and weaknesses, allowing you to improve over time.
• Track your progress: Seeing how far you’ve come can boost your confidence and reduce fear.

Conclusion

Overcoming fear in stock trading is a journey, but with the right strategies, you can turn that fear into confidence. By educating yourself, starting small, having a plan, diversifying your portfolio, managing emotions, accepting losses, staying updated, setting realistic expectations, seeking professional advice, and keeping a trading journal, you can approach the stock market with a calm and focused mindset. Remember, fear is natural, but it doesn’t have to control your trading decisions.

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‍How to Open a Demat Account? Easy Steps

Opening an online trading account is the first step towards becoming a successful investor. Before we begin, decide whether you want to open an account with Swastika through their website or with Swastika via their mobile app. Both options offer user-friendly interfaces and convenient features to make the account opening process seamless.

Via Website (Swastika):

1. Visit Swastika's website & click “Open an Account”: Go to Swastika's website and find the option to open an account. It's usually a button or link that says something like "Open an Account."
2. Enter mobile no. & email: Fill in your mobile number and email address.
3. Enter Aadhaar no. & PIN into Digilocker to fetch PAN: You'll need your Aadhaar number and PIN to access your PAN card details from Digilocker.
4. Fill in basic details: Provide basic information like your name, address, and date of birth. This helps Swastika create your account.
5. Select plan & segment: Choose the type of account you want to open and the investment segment you're interested in, like stocks or mutual funds.
6. Upload required documents: Scan or take pictures of the documents Swastika asks for, like your PAN card, Aadhaar card, and proof of address. Upload these documents to their website.
7. E-sign: Use your Aadhaar number to electronically sign the documents. This is like signing your name on paper but done digitally.

Once you've completed all the steps and everything is verified, your account is officially opened! You'll receive confirmation and can start using your Swastika account to trade.

Via Mobile App (Swastika):

1. Download Swastika: Find and download the Swastika app from the app store on your mobile phone.
2. Enter mobile no. & email: You'll need to provide your mobile number and email address.
3. Enter Aadhaar no. & PIN into Digilocker to fetch PAN: Use your Aadhaar number and PIN to access your PAN card details from Digilocker.
4. Fill in basic details: Enter your personal information, like your name, address, and date of birth.
5. Select plan & segment: Choose the type of account and investment segment you're interested in.
6. Upload required documents: Take photos of your documents using your phone's camera and upload them directly to the app.

Although many people prefer to invest in mutual funds as they find it is one of the finest ways to achieve high returns with minimum risks, only a few investors among them show their courage to invest in equities and stocks.

Needless to say, the stock market is full of volatility, unpredictability and therefore many investors unable to put their money in the stock market. Still, many investors invest in equities and get outstanding returns from stock market trading.

What is a Demat Account?

A Demat account is simply a dematerialized account in which you hold a variety of investment securities such as shares, bonds, government securities, equity shares and more. The account is known as dematerialized because all the securities are placed in a dematerialized form.

Opening a Demat account is a must if you want to trade in securities in the stock market. This is because Demat accounts allow you to hold, buy and sell securities within a single account.

Importance of Demat Account

Opening a Demat account is important as it provides a digitally secure and convenient way of holding securities and shares instead of a physical one.

Also, it removes theft, loss and damage of physical certificates. Before the 90's when there were no Demat accounts, shares were traded in a physical form. And needless to say, physical shares were difficult to store and maintain. There was always a risk of being misplaced, damaged or stolen.

You can’t trade if you don't have a Demat account. Since everything is done electronically, having a Demat account allows investors to hold the paperless securities without a flick of a switch.

Why Open Demat Account with Swastika?

Swastika is a renowned stock broker that offers trustworthy yet quality stock brokers services in India. We are a SEBI registered stock broker and corporate member with NSE and BSE. We provide smooth trading platforms for the biggest stock exchanges such as NSE and BSE.

Here are the noteworthy reasons for opening a Demat account with Swastika:‍

• Easy to Carry: Since the stocks are placed in electronic form, there are zero risks involved. This is because the Demat account allows investors to hold securities most easily. Therefore, opening a Demat account is the easiest form of holding shares in one place. ‍
• Common Depository: With a common depository, investors can hold all the investments in a single account. It also operates for other instruments and government securities like mutual funds, NCD and more.‍
• Automatic Updates : The investors do not have to provide their details every time a transaction is carried out through the DP. The account linked to the investors with their unique id represents the investors and has all the things listed out. Hence, every transaction is automatically updated with specifics.

Benefits of opening a Demat account with Swastika:

• ‍Transparent Services: Swastika is known for providing transparent services for its clients without hiding any details from them. You will get all the information regarding your money such as where your money goes.
• ‍Multiple Services under one Roof: At Swastika, you will get all the financial services under one roof such as stock trading, commodities, currencies and more.
• ‍Real-Time Monitoring: Swastika’s trading account allows you to track and monitor stock price movements as they happen. ‍
• Secure Trades: With Swastika, you can perform safe and convenient transactions. No matter whether you are trading through a laptop or mobile phone, buying and selling is a seamless and quick process.