Demat Account (Dematerialized Account) वह खाता होता है जिसमें आपके शेयर, म्यूचुअल फंड और बॉन्ड्स इलेक्ट्रॉनिक रूप में रखे जाते हैं।
यह बैंक खाते की तरह काम करता है — बस फर्क इतना है कि इसमें पैसे की जगह शेयर होते हैं।
अगर आप किसी और के साथ मिलकर निवेश करना चाहते हैं, तो आप एक Joint Demat Account खोल सकते हैं।
Joint Demat Account में दो या तीन व्यक्ति मिलकर एक ही Demat खाता खोल सकते हैं।
इसमें एक व्यक्ति को Primary Holder (मुख्य धारक) कहा जाता है और बाकी को Joint Holder(s)।
उदाहरण के तौर पर:
मान लीजिए, आप अपने जीवनसाथी या भाई के साथ मिलकर शेयर निवेश करना चाहते हैं।
ऐसे में आप दोनों एक Joint Demat Account खोल सकते हैं, ताकि शेयर और लाभ साझा रूप से रखे जा सकें।
भारत में दो प्रमुख Depositories हैं — NSDL और CDSL।
आपको इनके अधिकृत DP जैसे Swastika Investmart के माध्यम से खाता खोलना होगा।
👉 Swastika Investmart पर ऑनलाइन खाता खोलें
सभी धारकों को नीचे दिए गए दस्तावेज़ जमा करने होंगे:
सभी applicants को KYC (Know Your Customer) पूरी करनी होती है।
अगर आप ऑनलाइन प्रक्रिया चुनते हैं, तो Aadhaar आधारित e-KYC और e-Sign से पूरा हो जाता है।
आप अपने Joint Demat Account में Nominee जोड़ सकते हैं।
Nominee केवल Primary Holder द्वारा तय किया जा सकता है, लेकिन भविष्य में इसे बदला जा सकता है।
सभी दस्तावेज़ सत्यापित होने के बाद, DP द्वारा खाता सक्रिय किया जाता है।
आपको Login credentials मिलेंगे जिससे आप अपने होल्डिंग्स और ट्रांज़ैक्शन्स देख सकते हैं।
Joint Mode- सभी धारकों के हस्ताक्षर हर ट्रांज़ैक्शन के लिए आवश्यक होते हैं।
Either or Survivor Mode- किसी भी एक धारक के सिग्नेचर से ट्रांज़ैक्शन संभव है (अक्सर पति-पत्नी के खातों में)।
✅ साझा निवेश नियंत्रण – परिवार या पार्टनर के साथ निवेश प्रबंधन आसान।
✅ उत्तराधिकार में सरलता – मृत्यु की स्थिति में दूसरे धारक को स्वामित्व मिल जाता है।
✅ पारदर्शिता – सभी धारक समान रूप से लेनदेन देख सकते हैं।
✅ सुविधाजनक रिकॉर्ड कीपिंग – एक ही खाता, एकीकृत पोर्टफोलियो ट्रैकिंग।
Swastika Investmart एक SEBI-registered, NSDL/CDSL depository participant है,
जो निवेशकों को भरोसेमंद और तकनीक-सक्षम अनुभव देता है।
Swastika के साथ आपको मिलता है:
👉 अभी खाता खोलें और परिवार के साथ समझदारी से निवेश शुरू करें।
1️⃣ क्या मैं अपने माता-पिता या जीवनसाथी के साथ Joint Demat Account खोल सकता हूँ?
हाँ, आप किसी भी वयस्क भारतीय निवासी के साथ संयुक्त खाता खोल सकते हैं।
2️⃣ क्या NRI संयुक्त धारक बन सकता है?
हाँ, लेकिन उसे FEMA और RBI दिशा-निर्देशों का पालन करना होगा।
3️⃣ क्या सभी धारकों को KYC देना होता है?
हाँ, प्रत्येक धारक को अलग-अलग KYC और PAN कार्ड की आवश्यकता होती है।
4️⃣ अगर एक धारक की मृत्यु हो जाए तो क्या होगा?
ऐसी स्थिति में खाता Survivor के नाम पर ट्रांसफर किया जा सकता है।
5️⃣ क्या Swastika Investmart में यह प्रक्रिया ऑनलाइन है?
हाँ, पूरी प्रक्रिया e-KYC और e-Sign के माध्यम से ऑनलाइन पूरी की जा सकती है।
एक Joint Demat Account आपको अपने परिवार या पार्टनर के साथ निवेश की जिम्मेदारी साझा करने की सुविधा देता है।
यह पारदर्शिता, सुरक्षा और आसान उत्तराधिकार की दृष्टि से एक समझदार विकल्प है।

Welcome! Today, we’re going to explore the world of bonds, a key component of the financial markets. Bonds are essentially loans made by investors to borrowers, usually corporations or governments. In return, the borrower agrees to pay interest over a specified period and repay the principal at maturity. Let's break down the different types of bonds you might encounter.
Government bonds are issued by a national government and are considered one of the safest investments since they are backed by the government's credit. In India, these are known as Government Securities (G-Secs).
Corporate bonds are issued by companies to raise capital. They typically offer higher interest rates than government bonds to compensate for the increased risk.
Municipal bonds are issued by local government bodies, such as states or municipalities, to finance public projects like schools or infrastructure. These bonds often provide tax advantages to investors.
Zero-coupon bonds do not pay periodic interest. Instead, they are issued at a discount to their face value and mature at par. The difference between the purchase price and the face value represents the investor's return.
Convertible bonds offer the option to convert the bond into a predetermined number of the company's equity shares. This feature provides potential upside if the company's stock performs well.
These bonds are designed to protect investors from inflation. The principal and interest payments are adjusted based on inflation rates, ensuring that the purchasing power of the investment is maintained.
Foreign bonds are issued in a country by a non-domestic entity and are denominated in the currency of the country where they are issued.
Bonds are a versatile investment option, offering something for every type of investor, from the risk-averse to those seeking higher returns. Whether you’re interested in the safety of government bonds or the potential growth from corporate and convertible bonds, understanding the different types of bonds can help you make more updated investment decisions.

Welcome! Today, we’re delving into the intriguing concept of reverse stock splits. Though it might sound complex, it's a straightforward concept once you break it down. A reverse stock split is a corporate action where a company reduces the number of its outstanding shares. This process effectively increases the share price proportionally. Let’s explore what this means and why companies might choose to perform a reverse stock split.
In a reverse stock split, a company consolidates its shares. For instance, in a 1-for-10 reverse stock split, every 10 existing shares are merged into 1 new share. This reduces the total number of shares outstanding but increases the share price accordingly.
Here’s a simple example to illustrate:
Reverse stock splits are strategic actions by companies to manage their share price and market perception. While they can offer benefits such as increased share price and improved investor perception, they also come with risks and considerations. It’s essential to stay informed and understand the broader context when evaluating the impact of reverse stock splits on your investments.

Sapphire Foods India limited one of YUM’s franchisee operators in the Indian subcontinent. They are also Sri Lanka’s largest international QSR chain, in terms of revenue. Company also established a presence in the Maldives. Company-owned and operated 209 KFC restaurants in India and the Maldives, 239 Pizza Hut restaurants in India, Sri Lanka and the Maldives, and two Taco Bell restaurants in Sri Lanka. They operate their restaurants in high traffic and high visibility locations in key metropolitan areas and cities across India and develop new restaurants in new cities as part of their brand and food category expansion. The company has an in-house supply chain function and works with vendor partners for food ingredients, packaging, warehousing, and logistics. The company operates warehouses across 5 Indian cities and has invested in building technology solutions in their restaurants. The company employs YUM brand's global online and digital channel solutions to enhance customer experience and achieve operational efficiency and financial control.
The Company recorded a loss of Rs (99.89) cr. in the financial year FY21 against a loss of Rs (159.25) cr. in the previous year FY20. Revenue from operations in the same period declined to Rs 1,019.62 cr. in FY21 from Rs 1,340.41 cr. in FY20 due to the Covid-19 crisis. The issue is priced at a P/BV of 14.63 based on its NAV of Rs. 80.67 as of June 30. Sapphire Foods is a Leading quick-service restaurant brand with a large market presence and size. Their initial public offer will be a pure offer for the sale of its equity shares; also the company is loss-making in the last three financial years. The company aims to break even in the near future. We are in a bull run of IPO's where new edge businesses are on the front seat. IPO euphoria might lead to listing gain as the IPO is arriving at a P/S of 7x which is half to its peers however we expect the peers to outperform Sapphire Food over the long run. Thus we assign a "SUBSCRIBE" rating with a cautious view.



Incorporated in 2000, One97 Communications Limited (Paytm) is India’s leading digital ecosystem for consumers and merchants. Paytm offers ‘Payment Services’, ‘Commerce and Cloud Services’, and ‘Financial Services’ to 33.3 crore consumers and over 2.18 crore merchants registered with them, as of June 30, 2021.
Their 2-sided (consumer and merchant) ecosystem enables commerce, and provides access to financial services, by leveraging technology to improve the lives of their consumers and help their merchants grow their businesses.
In 2009, the company launched the first digital mobile payment platform, "Paytm App" to offer cashless payment services to customers and now, it became India's largest payment platform and the most valuable payments brand with a total brand value of US$6.3 billion as per Kantar Brands India 2020 Report.
The app enables customers to do cashless transactions at stores, top-up mobile phones, online money transfers, pay bills, access digital banking services, purchase tickets, play games online, buy insurance, make investments, and more. However, merchants can use the platform for advertising, online payment solutions, offering products to customers, and loyalty solutions. They have created a payments-led super-app, through which they offer their consumers innovative and intuitive digital products and services. They offer their consumers a wide selection of payment options on the Paytm app, which includes:
Offer services such as Paytm Wallet, Paytm QR, Paytm Soundbox, Gold investments, and Fixed Deposit, Paytm Postpaid, Merchant Cash Advance and FASTag.
The revenues of the company have been on the declining side, in FY19 revenue was at ₹3,579 cr while in FY21 it was at ₹3,186 cr. Also, it is a loss-making company with a loss of ₹(4,230.9) cr in FY19 which however reduced to ₹(1,701) cr in FY21.
We are in an era of new-age businesses where we have seen many unicorns getting listed recently. It is really arduous to provide a valuation for such types of companies. We expect only leaders will survive over a period of time and only a few such companies will be wealth creators while many can be wealth destroyers. As India is on the verge of digitalization, we may expect the company to get benefited from the same also new acquisition and strengthening of the PAYTM ecosystem from the IPO will be beneficial for the company. Thus we assign a "SUBSCRIBE" rating only for aggressive investors.

There are no listed companies in India that engage in a business similar to that of the Company. Accordingly, it is not possible to provide an industry comparison in relation to the company


India’s leading digital payments system company Paytm made history after successfully launching India’s biggest ever IPO in the current month. As per the sources, the total worth of this public offering was Rs 18,300 Crores with the fixed price band at Rs 2080 to Rs 2,150 for each share.
The company hit headlines when the shares of the company made their market debut after much anticipation on Thursday at a 9 per cent discount. Against the expectations, Paytm Stock listed at Rs 1,955 dropped 9% from its issue price on the BSE. After some hours, the stock prices declined further and reached Rs 1,564 a share (a drop of 27.25%) & hit the lower circuit limit at the end of the day trade.
It has been seen that Paytm's market capitalization dropped to about $13.6 billion from its IPO valuation of $20 billion.
Here comes a question: How did India’s greatest IPO fail to give an outstanding performance? Let’s figure it out.
Experts said that the company’s high valuation, loss-making business decisions and muted investor’s response are some of the primary reasons for the downfall, even though the company expects to break even by next year or in early 2023.
HNIs or and other powerful investors usually borrow funds for the IPO offerings at highly competitive rates. Hence, the investors will make a profit only if the IPO lists at a higher premium than the cost of funding.
After June 2021, merely 25% of the IPO were listed at a discount which led to a huge loss for the investors.
In the case of Paytm, the debut price was lower than anticipated as the stock opened at Rs 1,955 against the issue price of Rs 2,1050 at the upper end at BSE. The stock price is falling at 9.1 per cent. According to Money control, only aggressive investors were requested to put their money for future investments.
The weak response is being viewed as a sign that investors had become disillusioned with a recent string of IPOs with high valuations.
There are numerous reports out there that have claimed that Paytm’s business model lacks focus and attention.
Macquarie Stock Market Research firm has further said that achieving scale with profitability is the biggest challenge for the company. Also, the target price of Rs 1200 for the stock against its issue price of Rs 2,150 clearly shows the 40 per cent downside risks.
Also, the research firm points out that competitors of Paytm such as Amazon, Flipkart, Google etc are offering the same services. The competition became tough when new services such as Buy Today Pay Later were launched by the competitors.
This can be clearly seen from the fact that despite Paytm’s offering being much larger than other offerings, the demand was weaker than the recent stock sale. This is because Paytm has lost much of its market share to its competitors like Google and Flipkart.
Paytm holds its major competition with significant giants in the eCommerce industry like Amazon, GooglePay and Flipkart's Phone Pe. It faces intense competition from these adversaries in specific business areas like purchase currently pay later or buy today and pay later (BTPL)
Although Paytm's Rs. 18,300 crores IPO was listed at the top of the indicator range, it neglected to earn a lot of interest rather than other ongoing IPO events.
The biggest reason behind the market loss to Google Pay and Phone Pe was mainly responsible for this. It is also believed that the company’s FCF (Free cash flow) will not regain its pace till FY 2030.
In addition, the huge development in UPI-based payment structure hampered Paytm's business model.
UPI was presented by GOI in 2019 to build and promote a unified platform for payment in the whole country.
At this point, UPI represents almost 65% of Paytm's GMV, with a strong possibility to reach 85% by FY26
In any case, Paytm actually procures around 70% of its income from the payment business. It is a key part of the mobile wallet section. Nonetheless, this section has lost pertinence because of the advent of UPI payments.
According to a report by Macquarie Research, Paytm needs concentration, innovation and development in its business model. The firm accepts Paytm doesn't have the ability to accomplish scale with productivity.
The digital payment platform is associated with various business verticals, including consumer lending, payment gateway, monetary services etc. It has been consuming a lot of its money while attempting to maintain a few business fragments along with no emphasis on accomplishing benefits. In addition, Paytm procures lower revenue for every dollar it spends through advertising.
As such, the organization has been forced to move into other business segments as it is continuously looking for profitability. In any case, Paytm enjoys a huge client base with 50 million active customers and 22 million merchant banking clients.
Paytm Mall, Paytm's internet business arm, contributes around 55% of its income in this income. During FY2019-21, the segment saw a sharp fall in income. This was predominantly because of rising competition from other significant adversaries.
Paytm neglected to stay aware of the internet business giants like Amazon and Walmart-possessed Flipkart. These players accompany a huge client merchant ecosystem and huge buyer offers.
Paytm stock crash tells us a lot. Only a good company is not the one that can offer you amazing benefits. There are certain things you need to ponder before subscribing to an IPO.
Therefore investors, keen to subscribe to SME IPOs must check the company’s financial and fundamentals. Carefully read the financial statements of a company, analyze its strength and weakness and valuations of a company before subscribing to the IPOs.

Investment bankers and many investors tracking SME IPOs say that 2021 will be a record-breaking year for fundraising.
India is ready to make a record of the biggest IPO launching in the year 2021. In this blog, we will uncover all the reasons that why so many companies are going public this year:
Numerous companies including Policybazaar, Zomato, Paytm have gone public this year. Following the path of these giants, many more firms are expected to launch their IPO later this year.
This year, the companies are planning to raise the highest amount through IPO launching. Despite the impact of COVID 19, the companies are in a rush to go public.
Let’s try to figure out what is the top reason behind the IPO launching:
Initial public offering or IPO is a process under which a privately owned company offers its shares to people so that it can generate funds from investors. The process denotes the progress of a privately owned company to a public firm.
If an organization wants to become public, it has to follow two basic processes. Enter in the primary market to launch its IPO. Second, get listed on the stock exchange to become a publicly-traded company.
A few IPOs also include an Offer For Sale (OFS), which permits existing investors or promoters to minimize their shareholding in the listed companies.
Nevertheless, the amount raised through the OFS generally goes to private investors making their value available for sale.
Initial public offerings are a huge achievement for any company. They are raised when the company concludes it requires capital for a specific reason, like development, growth debt clearance, and funding corporate costs.
Any organization or startup doesn't grow immediately since its inception; they in the long run develop over a period to become more profitable and organized.
Different rounds of funding at the beginning stage and the further mixture of capital through private and private supporters lead to a company’s development.
There comes a turning point in any organization where its growth is soaked, and however the development rate may be positive, there is a flattened growth by a reduction in the rate.
At such a period, many companies are planning to go public via IPO to raise capital from the public.
There are times when a company is making a good profit, however, it needs more capital for development, growth and expansion as all the profits generated by it goes into debt clearance.
In such cases, going public not only helps the company to clear its debt but also utilizes its raised capital for the company’s further growth.
Before going public, the privately held company seeks approval from the market regulator i.e. SEBI. Once it’s done, it starts revealing key insights regarding the IPO.
The key details include the price band for the IPO, lot size, launching date and distribution of share sales for various types of financial investors — non-institutional financial investors, institutional financial investors, existing employees and angel investors.
When the IPO process has begun, the company’s shares first start trading in the grey market — the informal market for unlisted shares. The process continues to take place till they are listed on the bourses.
It may be noticed that the grey market stocks are exchanged over-the-counter (OTC) and are not presented by the stock exchange; only traders are permitted to deal with them.
Investors normally get a small period i.e. typically 2-3 days to subscribe to a company’s public offering post IPO launching date.
During this period, investors (mostly retail investors) can bid for the offers through different stock trading platforms.
As the time period of IPO gets over, investors are required to check their IPO allotment status at their designation status on accessible channels - either the registrar or at the BSE site.
After the completion of allotment, the shares of the company get listed on the stock exchanges on a predetermined date.
It has been seen that Several organizations have gone public regarding fundraising a year ago. Data suggest that organizations raised funds as much as $4.6 billion from IPOs last year. Analysts and investment bankers feel that this sum will be effectively outperformed in 2021 as more organizations are going for public offerings.
A head of investment banking at UBS India told Bloomberg that companies will generate twice the revenue as expected in the last year.
Many organizations have decided on IPOs at the end of 2020, because of the effect of the Covid-19 pandemic on business and the several securities exchange movements.
Experts further suggested that organizations are going public because of the highest performance found in the stock market and higher support of HNIs or high net worth individuals.
A State Bank of India (SBI) report recommended that over 14.2 million new individual investors have taken an interest in the stock market in 2020-21.
Indeed, even as the pandemic hits hard on India's economy, the domestic stock market has not been affected at all.
In fact, stock market indices such as Nifty 50 and BSE 30 have performed better than before.
If we talk about the market performance, a higher percentage of IPOs have done outstandingly well and more investors are hoping to capitalize on this period.
Organizations that are going public either bring capital because of the losses experienced during the Covid-19 pandemic or finance business expansion because of high demand.
Many techs and online delivery companies like Paytm, Nykaa, Zomato have gone public and the key reason is to raise capital and extend the business as the demand grows rapidly.
In the next few years, analysts expect over 50 digital tech companies will get listed on the bourses.


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